Finished reading February 28, 2012. Enjoyed this very much. Many of the techniques Mark describes I was already using, but there were many I didn’t know about. The exercises were helpful, and should you read this book don’t ignore them. It took me a little longer to read a small books such as this one, because I re-read many of the chapters several times. Overall I will give this book a 4 Stars.
by Mark Levy @LevyInnovation
A new and thoroughly revised edition of marketing and positioning genius Mark Levy, which helps readers unleash their inner creativity, problem solving skills, while also generating content. This is The Artist’s Way for business people and social media people. Accidental Genius uses a similar methodology of freewriting to create business plan, find solutions, and generate new content.
— From the Amazon Product Page —