Finished reading February 10, 2012. Found it informative, if not a little dated. Perhaps a version 3 coming out soon. As I am fairly new to Twitter I’ve bumbled about the site. Found the advise good and will certainly start implementing some of Joel’s suggestions. I’m going to give it 4 Stars.
Picked this up today, so Ive decided to put all reading aside for the time being and read this.
by Joel Comm @joelcomm
Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.
In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.
Updated with thirty percent new material, including all the latest business applications for Twitter
Includes new, recent case studies of companies at the forefront of the Twitter movement
Helps you develop your own social networking strategy to meet your specific business needs
Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.
— From The Amazon Product Page —